Marketing & Growth

テクニカル SEO、オンページ最適化、構造化データ、Core Web Vitals、およびコンテンツ戦略にわたる SEO 改善の監査、計画、実施。ユーザーが検索可視性の向上、SEO 修正、スキーママークアップ、サイトマップ/robots の作業、またはキーワードマッピングを希望する場合に使用します。

For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: approve launch plan, campaign budget, or GTM motion.

Automate ActiveCampaign tasks via Rube MCP (Composio). Always search tools first for current schemas.

Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

Analyze cross-channel campaign data, quantify uncertainty, and propose evidence-labeled budget tests without overstating causality.

Use this skill when the user shares ad campaign performance data and asks what to cut, scale, or test. Trigger for prompts like "analyze my ad campaigns", "where am I wasting ad spend", "reallocate my ad budget", "which ads are actually working", or "ROAS analysis". Do not trigger for campaign planning or creative generation without performance data.

NGS analysis toolkit. BAM to bigWig conversion, QC (correlation, PCA, fingerprints), heatmaps/profiles (TSS, peaks), for ChIP-seq, RNA-seq, ATAC-seq visualization.

Deterministic LLM-first SEO audits for websites, blog posts, and GitHub repositories. Use this when the user asks to "perform SEO analysis", "run SEO audit", "analyze SEO", "check technical SEO", "review schema", "Core Web Vitals", "E-E-A-T", "hreflang", "GEO", "AEO", or GitHub repository SEO optimization. For full/page/repo audits, run bundled scripts for evidence and return prioritized, confidence-labeled fixes.

When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," "why SEO," "SEO value," or "search strategy." For technical/crawl audit execution, use seo-audit. For keyword research, use keyword-research. For AI search visibility, use generative-engine-optimization.

When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.

When the user wants indie hacker or bootstrapping founder strategy—growth, channels, Build in Public, or solo founder tactics. Also use when the user mentions "indie hacker," "indie developer," "bootstrapping," "bootstrapped founder," "solo founder," "Build in Public," "scratch your own itch," "Micro-SaaS," "first 100 users," or "solo company." For cold start, use cold-start-strategy.

When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.

When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.

When the user wants to plan, implement, or optimize discount and promotional pricing strategy. Also use when the user mentions "discount strategy," "promo code," "coupon," "redeem code," "lifetime deal," "LTD," "AppSumo," "Black Friday," "Cyber Monday," "BFCM," "seasonal sale," or "promotional pricing." For pricing page, use pricing-page-generator.

When the user wants to plan paid ads strategy, allocate ad budget, or choose paid channels. Also use when the user mentions "paid ads," "paid media," "PPC," "SEM," "web ads," "app ads," "TV ads," "CTV," "OOH," "banner ads," "ad network," "ad alliance," "Taaft ads," "Shopify App Store ads," "Google Ads," "Meta Ads," "PMF testing," "PMF validation," "test product-market fit with ads," "ad spend," "ad budget," "ROAS," "paid acquisition," "Quality Score," or "ad-to-page alignment." For Google Ads execution, use google-ads. For Meta Ads execution, use meta-ads. For landing page alignment, use landing-page-generator.

When the user wants open source strategy, OSS commercialization, or open source growth. Also use when the user mentions "open source strategy," "OSS strategy," "open source commercialization," "open source to paid," "open core," "COSS," "commercial open source," "GitHub stars strategy," "DevHunt," "open source marketing," "open source growth," "Llama," "Dify," "Cursor," "open source business model," or "developer tools directory." For GitHub tactics, use github.

When the user wants to plan or implement localization strategy for multilingual and global growth. Also use when the user mentions "localization," "multilingual," "i18n," "global expansion," "market entry," "localization strategy," "hreflang," "multi-language SEO," or "international SEO." For translation workflow, glossary, and style guide, use translation.

When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Also use when the user mentions "IMC," "integrated marketing," "channel mix," "marketing program," "PESO model," "integrated marketing communications," "omnichannel marketing," "channel strategy," "marketing mix," or "cross-channel campaign." For content planning, use content-marketing.

When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.

When the user wants to choose or optimize rendering strategy for SEO. Also use when the user mentions "SSR," "SSG," "CSR," "ISR," "static rendering," "dynamic rendering," "server-side rendering," "client-side rendering," "JavaScript rendering," "pre-rendering," "prerender," "content in initial HTML," or "crawler visibility." For crawl issues, use site-crawlability.

When the user wants to optimize for mobile-first indexing or fix mobile usability. Also use when the user mentions "mobile-friendly," "mobile-first indexing," "mobile SEO," "responsive design," "mobile adaptation," "mobile viewport," "viewport meta," "touch targets," "font size mobile," "AMP," or "Accelerated Mobile Pages." For viewport meta, use page-metadata.

When the user wants to improve crawlability, fix orphan pages, or optimize site structure for search engines. Also use when the user mentions "crawlability," "crawl budget," "orphan pages," "internal links," "site structure," "site crawlability," "infinite scroll," "pagination," "masonry SEO," "AI crawler optimization," "GPTBot crawlability," "ClaudeBot crawlability," or "content not indexed." For internal links, use internal-links.

When the user wants to optimize Core Web Vitals, fix LCP, INP, or CLS issues. Also use when the user mentions "Core Web Vitals," "CWV," "LCP," "INP," "CLS," "FID," "page speed," "page performance," "Largest Contentful Paint," "Interaction to Next Paint," "Cumulative Layout Shift," or "Page Experience." For GSC CWV, use google-search-console.

When the user wants to configure canonical URLs, fix duplicate content, or consolidate URL signals. Also use when the user mentions "canonical," "canonical URL," "duplicate content," "duplicate content fix," "preferred URL," or "URL consolidation." For GSC duplicates, use google-search-console.

When the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skills under skills/pages. For user-facing template galleries or marketplaces (browse → use), use template-page-generator.

When the user wants to choose or execute third-party platform SEO (high-authority sites for rankings or backlinks). Also use when the user mentions "parasite SEO," "parasitic SEO," "barnacle SEO," "hosted content," "third-party publishing," "Medium SEO," "Reddit SEO," "GitHub parasite SEO," "LinkedIn Pulse SEO," "high-authority platforms," "distributed authority," "borrow domain authority," or "rank without own website." For GitHub-specific playbooks, use github. For Medium.com posts, use medium-posts. For Grokipedia, use grokipedia-recommendations. For AI answer-engine visibility (not platform selection), use generative-engine-optimization.

When the user wants to optimize videos for Google Search, video sitemap, VideoObject schema, or video SEO on websites. Also use when the user mentions "video SEO," "video sitemap," "VideoObject," "video thumbnail," "video indexing," "video preview," "key moments," "Clip schema," or "embedded video optimization." For page template, use article-page-generator.

When the user wants to optimize URL structure, fix URL issues, or plan URL hierarchy. Also use when the user mentions "URL structure," "URL optimization," "slug," "clean URLs," "URL hierarchy," "URL path," "permalink structure," "URL best practices," "dynamic URLs," or "URL parameters." For per-page slug wording, use url-slug-generator. For canonical consolidation, use canonical-tag.

When the user wants to optimize the title tag, page title, or SERP title. Also use when the user mentions "title tag," "meta title," "page title," "SEO title," "SERP title," "browser tab title," "title optimization," "headline for search," "title too long," "title tag length," "duplicate title tags," or "optimize title for CTR." For meta description, use meta-description. For structured data, use schema-markup.

When the user wants to optimize meta tags other than title, description, Open Graph, or Twitter Cards. Also use when the user mentions "hreflang," "meta robots," "viewport," "charset," "canonical meta," "other meta tags," "meta robots noindex," "meta robots nofollow," "hreflang tags," "viewport meta," or "meta charset." For title tags, use title-tag. For meta descriptions, use meta-description. For Facebook/LinkedIn previews, use open-graph. For X previews, use twitter-cards.

When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.

When the user wants to optimize heading structure (H1-H6), fix heading hierarchy, or improve content structure. Also use when the user mentions "H1," "heading," "heading hierarchy," "content structure," "H2," "H3," "heading tags," "heading SEO," "multiple H1," or "heading structure." For SEO workflow, use seo-strategy.

When the user wants to optimize for Featured Snippets, Position Zero, or snippet extraction. Also use when the user mentions "featured snippet," "position zero," "snippet optimization," "answer box," "definition box," "list snippet," "table snippet," "paragraph snippet," "PAA optimization," or "win position zero." For schema, use schema-markup. For step-by-step HowTo sections (lists, copy), use howto-section-generator.

When the user wants to optimize the meta description or meta tag description. Also use when the user mentions "meta description," "meta desc," "page description," "SEO description," "search snippet," "SERP description," "description tag," "snippet for search," "meta description length," "rewrite meta description," or "description not showing." For title tag, use title-tag. For hreflang, robots, viewport, use page-metadata.

When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy." For profile audit, use backlink-analysis.

When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.

When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity," "entity linking," "entity relationships," or "entity-first content." For structured data, use schema-markup.

When the user wants to research keywords, find target keywords, or analyze search intent. Also use when the user mentions "keyword research," "keyword tool," "target keywords," "search volume," "search intent," "keyword difficulty," "topical map," "keyword clustering," "People Also Ask," "Google autocomplete," "autocomplete keywords," or "alphabet method." For clusters, use content-strategy.

When the user wants to improve E-E-A-T, add trust signals, or optimize for expertise and authority. Also use when the user mentions "E-E-A-T," "E-E-A-T signals," "experience expertise authority trust," "author bio," "YMYL," "trust signals," "expertise signals," "authority signals," "citations," "references," or "credibility." For headings, use heading-structure.

When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.

When the user wants to optimize content for SEO—word count, H2 keywords, keyword density, multimedia, tables, lists. Also use when the user mentions "content length," "word count," "keyword stuffing," "H2 keywords," "keyword density," "tables," "bullet points," or "content structure." For keywords, use keyword-research.

When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.

When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.

When the user wants to create X (Twitter) post copy, threads, or optimize for X platform. Also use when the user mentions "X post," "X thread," "Twitter post," "Twitter thread," "tweet," "tweet copy," "thread," "X marketing," "X content," "post to X," "create X post," or "X post copy." For long-form source, use article-content.

When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.

When the user wants to create Reddit post copy, comments, or optimize for Reddit. Also use when the user mentions "Reddit post," "subreddit," "r/," "Reddit marketing," "post to Reddit," "Reddit thread," "Reddit comment," "Reddit copy," "Reddit content," or "Reddit engagement." For Reddit ads, use reddit-ads.

When the user wants to create Pinterest Pins, optimize Pin descriptions, or grow Pinterest presence. Also use when the user mentions "Pinterest," "Pin," "Pinterest SEO," "Pinterest description," "Pinterest board," or "Pinterest marketing." For asset specs, use visual-content.

When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.

When the user wants to use GitHub for SEO, parasite SEO, GEO, open source marketing, README optimization, or curated Awesome lists. Also use when the user mentions "GitHub," "GitHub SEO," "GitHub parasite SEO," "GitHub GEO," "awesome list," "GitHub README," "profile README," "pinned repositories," "Trending," "Explore," "repository name," "About section," "GitHub description," "GitHub topics," "Website field," "GitHub Pages," "github.io," "user site," "project site," "GitHub gist," "curated list," or "navigation list." Not for Medium or other non-GitHub platforms—use parasite-seo or medium-posts. For OSS business model, use open-source-strategy.

When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.