When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.
Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing page content and layout, see pricing-page-generator. For discount and promotional pricing, see discount-marketing-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, value proposition, and competitors.
Identify:
| Model | Use | |-------|-----| | Subscription | Recurring; monthly/annual; most SaaS | | Freemium | Free tier + paid; adoption then conversion | | Usage-based | Pay per use; API, credits | | One-time | Perpetual license; some tools | | Hybrid | Base + usage; tiered + overage |
Variable-cost products (compute, API, AI): When per-user cost varies widely (heavy users cost 10×+ light users), uniform subscription often fails. Use usage-based, credits, or tiered-by-usage; align price to cost structure.
Discounts apply on top of base pricing. See discount-marketing-strategy for:
Principle: Set base price for long-term value; use discounts tactically for acquisition, retention, or cash flow.
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/pricing-strategy · pinned to the source commit
git clone https://github.com/kostja94/marketing-skills.git
cd marketing-skills
git checkout 70987bad4ebe9dce1f74858c1c64f3f8810f18e4
mkdir -p ".claude/skills/pricing-strategy"
cp -r "skills/strategies/commercial/pricing/pricing-strategy" ".claude/skills/pricing-strategy"Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
Scanner static-checks@0.1.0 · commit 70987bad4ebe. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.