skillboardUpdated every 6 hours
skillboardWhen the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use seo-strategy. For GSC data analysis, use google-search-console.
Guides end-to-end SEO audit: technical foundation, on-page, content, and off-page. Execute in order—technical blockers prevent indexing; on-page limits rankings; content and off-page build authority. Use when auditing an existing site or planning fixes.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Phase | Focus | Skills | |-------|-------|--------| | 1. Technical | Crawl, index, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, site-crawlability | | 2. On-Page | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, heading-structure | | 3. Content | Gaps, intent, optimization | keyword-research, content-strategy, content-optimization | | 4. Off-Page | Backlinks, authority | link-building, backlink-analysis |
Principle: Fix foundation before optimizing pages. See seo-strategy for workflow and prioritization.
| Item | Check | Skill | |------|-------|-------| | robots.txt | Syntax; not blocking important pages | robots-txt | | Sitemap | Submitted to GSC; indexable pages only; ≤50K URLs per sitemap | xml-sitemap | | HTTPS | Sitewide; valid certificate | canonical-tag | | 404/5xx | Proper status codes; fix or redirect | site-crawlability | | noindex | No accidental noindex on key pages | indexing | | Canonical | Correct; no conflicts | canonical-tag | | Core Web Vitals | LCP ≤2.5s, INP ≤200ms, CLS <0.1 | core-web-vitals | | Mobile | Mobile-first; content parity; no intrusive interstitials | mobile-friendly | | Crawlability | Redirect chains, broken links, orphan pages | site-crawlability |
| Item | Check | Skill | |------|-------|-------| | Title | Unique; 50–60 chars; keyword in first 10 words | title-tag | | Meta description | 150–160 chars; CTA | meta-description | | Headings | One H1; H1→H2→H3 hierarchy | heading-structure | | Images | Alt text; no decorative alt for decorative images | image-optimization | | Schema | Valid; Rich Results Test | schema-markup | | Internal links | From strong pages; descriptive anchors | internal-links | | Duplicate content | Canonical; consolidate or differentiate | canonical-tag |
| Phase | Focus | Skill | |-------|-------|-------| | Content gap | Missing topics vs competitors | content-strategy, competitor-research | | Intent match | Content matches search intent | content-optimization | | Backlinks | Toxic links; link gap vs competitors | backlink-analysis, link-building |
| Cadence | Use | |---------|-----| | Full audit | Quarterly | | Check-ins | Monthly (GSC, indexing, Core Web Vitals) |
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/seo-audit · pinned to the source commit
git clone https://github.com/kostja94/marketing-skills.git
cd marketing-skills
git checkout 70987bad4ebe9dce1f74858c1c64f3f8810f18e4
mkdir -p ".claude/skills/seo-audit"
cp -r "skills/strategies/structure/seo-audit" ".claude/skills/seo-audit"Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
Scanner static-checks@0.1.0 · commit 70987bad4ebe. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.