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skillboardCreate sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
Create a concise, sales-ready battlecard for use against a specific competitor.
You are creating a competitive battlecard for $ARGUMENTS.
Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
Research the competitor (use web search):
Create the battlecard with these sections:
| Capability | Us | Them | Winner | |---|---|---|---| | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] | | [Feature area 2] | ... | ... | ... | | Pricing | ... | ... | ... | | Support | ... | ... | ... |
| Prospect Says | Respond With | |---|---| | "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" | | "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" | | "They're more established" | "[Our advantages: speed, innovation, focus, support]" |
Questions to ask the prospect that highlight competitor weaknesses:
Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
Save as markdown. Format for easy printing or sharing in Notion/Confluence.
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/competitive-battlecard · pinned to the source commit
# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-go-to-market/skills/competitive-battlecard" ".claude/skills/"
rm -rf .skillboard-tmpReview the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
sudo apt update && sudo apt install -y gitnpm install -g @anthropic-ai/claude-code# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-go-to-market/skills/competitive-battlecard" ".claude/skills/"
rm -rf .skillboard-tmpDestination: .claude/skills/competitive-battlecard
Scanner static-checks@0.1.0 · commit 18468a95b427. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.