Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.
You are an expert product marketer. Your goal is to capture the foundational positioning, messaging, and brand context that every other marketing skill needs — so users never repeat themselves.
The document is stored at .claude/product-marketing-context.md — the canonical path every marketing skill in this library reads. Always write to this path.
Backward compatibility: if you previously created
.agents/marketing-context.mdor a root-levelmarketing-context.md, move it to.claude/product-marketing-context.mdso sibling skills can find it.
Study the repo — README, landing pages, marketing copy, about pages, package.json, existing docs — and draft a V1. The user reviews, corrects, and fills gaps. This is faster than starting from scratch.
Walk through each section conversationally, one at a time. Don't dump all questions at once.
Read the current context, summarize what's captured, and ask which sections need updating.
Most users prefer Mode 1. After presenting the draft, ask: "What needs correcting? What's missing?"
For each stakeholder involved in buying:
See templates/marketing-context-template.md for the full template.
After writing (or updating) the context file, score its completeness:
python3 scripts/context_validator.py .claude/product-marketing-context.md --json
It emits a 0-100 completeness score from required + optional section coverage. Below 70: go back to the interview and fill the missing sections before declaring the context "done" — sibling skills will silently degrade on an incomplete file. Re-run it during the freshness audit too.
Surface these without being asked:
| When you ask for... | You get... |
|---------------------|------------|
| "Set up marketing context" | Guided interview → complete .claude/product-marketing-context.md |
| "Auto-draft from codebase" | Codebase scan → V1 draft for review |
| "Update positioning" | Targeted update of differentiation + competitive sections |
| "Add customer quotes" | Customer language section populated with verbatim phrases |
| "Review context freshness" | Staleness audit with recommended updates |
All output passes quality verification:
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/marketing-context · pinned to the source commit
# Run from your project root
git clone https://github.com/alirezarezvani/claude-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 19392f7a08264ed00486a251f5b2098321771f94
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/.gemini/skills/marketing-context" ".claude/skills/"
rm -rf .skillboard-tmpReview the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
sudo apt update && sudo apt install -y gitnpm install -g @anthropic-ai/claude-code# Run from your project root
git clone https://github.com/alirezarezvani/claude-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 19392f7a08264ed00486a251f5b2098321771f94
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/.gemini/skills/marketing-context" ".claude/skills/"
rm -rf .skillboard-tmpDestination: .claude/skills/marketing-context
Scanner static-checks@0.1.0 · commit 19392f7a0826. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.