When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.
Before auditing, understand:
Site Context
Current State
Scope
Robots.txt
XML Sitemap
Site Architecture
Crawl Budget Issues (for large sites)
Index Status
Indexation Issues
Canonicalization
Core Web Vitals
Speed Factors
Tools
Check for:
Common issues:
Check for:
Common issues:
Check for:
Common issues:
Primary Page Content
Thin Content Issues
Check for:
Check for:
Common issues:
Per Page
Site-Wide
Experience
Expertise
Authoritativeness
Trustworthiness
Executive Summary
Technical SEO Findings For each issue:
On-Page SEO Findings Same format as above
Content Findings Same format as above
Prioritized Action Plan
Free Tools
Paid Tools (if available)
If you need more context:
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/seo-audit · pinned to the source commit
# Run from your project root
git clone https://github.com/davila7/claude-code-templates.git .skillboard-tmp
git -C .skillboard-tmp checkout 5cc17cf267132cc690dee82239b80a99ec82e4f8
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/cli-tool/components/skills/business-marketing/seo-audit" ".claude/skills/"
rm -rf .skillboard-tmpReview the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
sudo apt update && sudo apt install -y gitnpm install -g @anthropic-ai/claude-code# Run from your project root
git clone https://github.com/davila7/claude-code-templates.git .skillboard-tmp
git -C .skillboard-tmp checkout 5cc17cf267132cc690dee82239b80a99ec82e4f8
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/cli-tool/components/skills/business-marketing/seo-audit" ".claude/skills/"
rm -rf .skillboard-tmpDestination: .claude/skills/seo-audit
Scanner static-checks@0.1.0 · commit 5cc17cf26713. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.