skillboardUpdated every 6 hours
skillboardWhen the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.
Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and brand voice.
Identify:
| Dimension | Influencer | Affiliate | Creator Program | |-----------|------------|-----------|-----------------| | Goal | Brand exposure, trust | Direct sales | Content co-creation | | Incentive | Paid, product exchange | Commission | Credits, free use | | Content | Influencer original | Links sufficient | Must use product | | Relationship | Short or long-term | Transactional | Long-term |
| Platform | Best For | Audience | |----------|----------|----------| | Instagram | Visual, lifestyle | 25–34 | | TikTok | Viral, short-form | Under 24 | | YouTube | Reviews, tutorials | 18–24 | | LinkedIn | B2B, professional | Professionals |
Screening: Engagement rate > follower count; avoid fake followers; content style match.
| Model | Use | |-------|-----| | Product exchange | Low cost; testing; requires influencer interest | | Commission (affiliate) | Lower risk; CPS; hybrid with flat fee common | | Paid promotion | Direct payment; quick exposure | | Long-term partnership | Brand ambassador; sustained relationship |
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/influencer-marketing · pinned to the source commit
git clone https://github.com/kostja94/marketing-skills.git
cd marketing-skills
git checkout 70987bad4ebe9dce1f74858c1c64f3f8810f18e4
mkdir -p ".claude/skills/influencer-marketing"
cp -r "skills/channels/partnerships/influencer-marketing" ".claude/skills/influencer-marketing"Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
Scanner static-checks@0.1.0 · commit 70987bad4ebe. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.