skillboardUpdated every 6 hours
skillboardWhen the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify:
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline | |------|-----------| | Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities | | Fix first | Audit and fix inconsistencies before adding new citations | | Tools | BrightLocal, Whitespark, Moz Local for audit |
| Element | Guideline | |---------|-----------| | Address | Physical address; no P.O. boxes | | Description | 750 chars; primary keywords in first 100 | | Hours | Accurate; seasonal availability | | Category | Primary category matches business type | | Service-area | Hide address if no storefront; define service areas |
Targeted precision over submitting to every directory.
Priority order:
Fix before adding; compounding errors harm rankings.
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/local · pinned to the source commit
git clone https://github.com/kostja94/marketing-skills.git
cd marketing-skills
git checkout 70987bad4ebe9dce1f74858c1c64f3f8810f18e4
mkdir -p ".claude/skills/local"
cp -r "skills/seo/local" ".claude/skills/local"Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
Scanner static-checks@0.1.0 · commit 70987bad4ebe. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.