When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy." For profile audit, use backlink-analysis.
Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and proof points.
Identify:
| Strategy | Description | |----------|-------------| | Content marketing | Create link-worthy content (guides, research, tools) | | Guest posting | Write for relevant sites with author bio link | | Broken link building | Find broken links, suggest your content as replacement | | Unlinked brand mentions | Turn mentions into links via outreach | | Journalist requests | Respond to #JournoRequest; provide quotes/assets | | Directory and curated list submission | Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists; cold-start channel—see directory-submission for submission workflow, cold-start-strategy for launch plan | | Digital PR | Press releases, news, expert quotes; earn authoritative links at scale | | Partnerships | Partner links, co-marketing |
| Factor | Good | Avoid | |--------|------|-------| | Relevance | Links from related sites | Irrelevant niches | | Authority | High-quality, trusted sites | Spammy, low-quality | | Anchor text | Natural, varied | Over-optimized, exact match | | Context | Editorial, contextual links | Footer, sidebar link farms |
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/link-building · pinned to the source commit
git clone https://github.com/kostja94/marketing-skills.git
cd marketing-skills
git checkout 70987bad4ebe9dce1f74858c1c64f3f8810f18e4
mkdir -p ".claude/skills/link-building"
cp -r "skills/seo/off-page/link-building" ".claude/skills/link-building"Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
Scanner static-checks@0.1.0 · commit 70987bad4ebe. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.