skillboardUpdated every 6 hours
skillboardWhen the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.
Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Stage | Question | Key metrics | |-------|----------|-------------| | Acquisition | How do users discover you? | CAC, CPA, conversion by source | | Activation | Do users reach "aha moment"? | Activation rate, time-to-first-value | | Retention | Do users return? | D1/D7/D30 retention, churn | | Referral | Do users recommend? | Referral rate, NPS, viral coefficient | | Revenue | Do users pay? | Conversion rate, ARPU, LTV |
Principle: Define behavior-based events per stage; analyze by cohort. Quality over volume—channels bringing fewer but more activated users often outperform.
| Stage | Actions | Related skills | |-------|---------|----------------| | Acquisition | SEO, paid ads, content, partnerships, directories, marketplaces | cold-start-strategy, seo-strategy, paid-ads-strategy, directory-submission, distribution-channels | | Activation | Onboarding, use-case guidance, FAQ, case studies, free trials, trust signals | conversion-optimization, faq-page-generator, customer-stories-page-generator | | Retention | Support, churn analysis, feedback, loyalty, dunning | retention-strategy, email-marketing | | Referral | Referral program, affiliate, case study sharing | referral-program, affiliate-marketing | | Revenue | Pricing, conversion optimization, CAC vs LTV analysis | pricing-strategy, conversion-optimization, paid-ads-strategy |
| Stage | Tactics | |-------|---------| | Acquisition | Google ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces | | Activation | Use-case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new-feature promotion; email; trust signals (reviews, media) | | Retention | Timely support; churn analysis; feedback collection; loyalty perks (credits, early access) | | Referral | Referral credits; signup email with referral CTA; enterprise case sharing; affiliate program | | Revenue | Conversion optimization; platform attribution; CAC vs LTV; post-campaign traffic analysis |
Post-campaign: Analyze traffic and conversion by channel; reallocate budget to top performers.
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/growth-funnel · pinned to the source commit
git clone https://github.com/kostja94/marketing-skills.git
cd marketing-skills
git checkout 70987bad4ebe9dce1f74858c1c64f3f8810f18e4
mkdir -p ".claude/skills/growth-funnel"
cp -r "skills/strategies/launch/growth-funnel" ".claude/skills/growth-funnel"Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
Scanner static-checks@0.1.0 · commit 70987bad4ebe. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.